Overview
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Audience profile
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
Accessing your courseware and registering attendance with Microsoft
To access your Official Curriculum (MOC) course materials you will need a Microsoft.com/Learn account. In Learn you will also be able to register your completion of the event and receive your achievement badge. You will be issued with a unique code during your event.
Prerequisites
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.
Important:
Multi-factor authentication (MFA) requirements: For security purposes Microsoft require MFA for access to the Microsoft 365/Dynamics 365 tenants used for this course. As such, you will be need to have a mobile device available upon which you will set up the free of charge Microsoft Mobile phone authenticator App which can be downloaded here with details on how to sign in here
Delegates will learn how to
After completing this course, you will be able to:
- Configure advanced settings
- Manage marketing content, templates and integrations
- Create and manage leads
- Design and create marketing forms and pages
- Create and manage segments
- Set up and launch customer journeys
- Create and manage events
- Distribute and analyze surveys
Outline
Module 1: Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Lessons
- Configure advanced settings
- Manage marketing content and templates
- Manage LinkedIn and Power BI integrations
After completing this module you will be able to:
- Configure advanced settings such as organization, business management, and content.
- Manage marketing content and templates.
Module 2: Leads
This module will review how to create, manage and score leads.
Lessons
- Create and manage leads
- Assess sales readiness
After completing this module you will be able to:
- Create and manage leads.
- Synchronize leads from LinkedIn.
- Assess sales readiness using lead scoring models.
Module 3: Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
Lessons
- Create marketing forms
- Create marketing pages
- Manage internet marketing
After completing this module you will be able to:
- Create marketing forms and embed them on marketing pages.
- Create a marketing page.
- Preview, validate and go live with a marketing page.
- Create marketing form and page templates.
Module 4: Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
Lessons
- Create and manage segments
- Create and manage subscription centers
- Double opt-in
After completing this module you will be able to:
- Configure static and dynamic segments.
- Create a subscription list.
- Set up a subscription center page.
- Set up and enable a double opt-in process.
Module 5: Marketing Emails
This module will cover how to create email messages in Dynamics 365 Marketing.
Lessons
- Create Email Message
After completing this module you will be able to:
- Create and design email messages.
- Preview, validate and go live with email messages.
- Save an email message as a template.
Module 6: Customer Journeys
This module will review the customer journey creation process.
Lessons
- Create customer journeys
After completing this module you will be able to:
- Create a customer journey from a template.
- Identify customer journey tiles and properties.
- Validate and go live with a customer journey.
- Create an account-based customer journey.
- Understand the marketing calendar features.
Module 7: Insights
This module will demonstrate how to view, understand and manage customer insights.
Lessons
- Marketing insights
- Customer insights
- Marketing execution insights
- Lead management insights
- Internet marketing insights
After completing this module you will be able to:
- Locate insights.
- Understand marketing insights such as contact, segment, customer journey, marketing email,and leads.
Module 8: Events
In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
Lessons
- Manage event planning
- Manage event execution
After completing this module you will be able to:
- Create in-person and webinar events.
- Set up event planning features such as sessions, speakers, event passes, waitlists, and venues.
- Create and manage recurring events.
Module 9: Surveys
In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
Lessons
- Create surveys
After completing this module you will be able to:
- Create a reusable survey theme.
- Create, design, preview and publish a survey.
Module 10: Results
In the Results module, you will review marketing event and survey insights.
Lessons
- Review event and survey results
After completing this module you will be able to:
- Utilize the event dashboard to assess the outcome of your events.
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