Digital Marketing SCQF Level 6

Summary

Level Of Study

SCQF Level 6

Award

Diploma in IT and Telecommunications at SCQF Level 6

Apprenticeship Certificate

Awarded by SQA

Entry Requirements

No set requirements

English Language Requirements

None

Mode Of Study

Blended and work-based learning

Duration

9-12 months

Assessment Methods

Assessment methods may include a personal reflective statement, workplace observation, witness testimony or professional discussion

Start Date

Ongoing

Locations

Online and work-based

About this course

This programme is delivered by QA with the apprenticeship certificate awarded by SQA.

The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals. The QA programme equips apprentices with the real-world skills they need to tackle a varied and fast-paced role, helping businesses thrive in the online marketplace.

Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.

Careers

You will be equipped to work in roles such as:

• Social Media Marketer
• Communications Officer
• Digital Marketing Assistant
• Website Administrator

Modules

Mandatory Units

• Understanding the business environment
• Understanding legal, regulatory and ethical requirements in sales or marketing
• Using collaborative techniques
• Principles of marketing and evaluation
• Developing own professionalism
• Digital metrics and analytics

Optional Units

• Digital marketing principles
• Creative business skills (photoshop and video editing)
• Email & social media marketing
• Analytics
• Creative content skills (web skills)
• Search engine optimisation (SEO) and Pay-Per-Click (PPC)

Plus many more options that can be discussed with your account manager/skills coach.

Learner support

You'll have a whole team behind you to help you get the most out of your apprenticeship, including:

• Your line manager
• A skills coach
• A safeguarding specialist
• A learning support specialist

Entry requirements

There are no set entry requirements for learners. The only thing to bear in mind is that your job role must fit your chosen apprenticeship qualification, allowing you to complete the relevant modules. QA will undertake a role-matching exercise to help you.

If you're looking to kickstart your tech career and you're interested in starting an apprenticeship find out more here.